A spokesman stated "'We decided to cultivate a smaller potato than regular Jerseys. It has an even more delicate flavour – with a fragrant chestnutty flavour. It was created by changing our planting technique and the smaller size has intensified the flavour."
So it would appear that they are not a new variety of potato, and are just being farmed differently, and as they are smaller than regular Jersey's, they are probably simply harvested a little earlier. If that is so, then it is just growing "new" potatoes, which is only harvesting early potatoes a few weeks earlier and accepting that they will be smaller than the regular crop.
The name Potato 'Jersey Royal' is a synonym for P. "International Kidney", which is a commonly grown potato elsewhere, but the Jersey grown specimens always get a price premium.
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